Crypto Marketing Manager | $120,000 to $250,000

For a project leading the creation of Bitcoin Rollups, we are seeking an experienced marketing professional to lead go-to-market strategy and execution for an upcoming crypto/Web3 project through first token sale/offering (ICO) and major exchange listing and beyond.

Key Attributes:

We seek a candidate with the following profile:

• Has previously led the communication, marketing, growth of a major project (top 150 CMC) in the early stage. With a particular emphasis on token launch.
• Desire to be very hands-on. Proven hustle and ability to execute.
• Has managed a significant marketing budget/spend.

Responsibilities:

• Develop and execute comprehensive marketing plan to drive awareness, engagement and participation in token sale / ICO
• Create compelling marketing content and collateral including website, white paper, blog posts, social media, email campaigns, etc.
• Engage with crypto influencers, publications, forums and communities to generate buzz and grow project’s audience
• Coordinate public relations outreach, media placements and press releases
• Plan and host virtual events, AMAs, webinars to educate potential investors on the project
• Prepare project to meet major crypto exchange listing requirements
• Track, measure and report on marketing KPIs and campaign performance
• Manage marketing budget and outside agencies/freelancers as needed

Requirements:

• 5+ years experience in digital marketing, ideally for crypto/blockchain projects
• Deep understanding of the crypto market, ICO landscape and exchange listing process
• Strong writer and communicator able to translate complex concepts for a general audience
• Experience with content marketing, social media, community management, PR
• Knowledge of crypto-specific marketing channels and best practices
• Analytical and data-driven, able to measure and optimize marketing efforts
• Entrepreneurial self-starter comfortable in a fast-paced startup environment

This role requires both strategic thinking to chart the overall marketing roadmap, and hands-on execution to bring the vision to life. The ideal candidate will have a proven track record taking crypto projects from concept through successful ICO and exchange listing. If you’re an experienced crypto marketer excited to lead a groundbreaking new project, we’d love to hear from you.